Digital Marketing Specialist

PM-International is Europe’s largest retail distribution company in the area of health, fitness and beauty. We are currently number #6 in the DSN Top 100 companies in the world! For more than 30 years we have set up the highest standards for development, manufacturing and distribution of premium products and we are growing every day!

PM-International is all about peak performance, bringing creativity and state-of-the-art science with one vision in mind: to achieve market leadership in the distribution of high-quality products for health, fitness, and beauty worldwide. We help people live a better, healthier, and fitter lifestyle.

We are looking for a Digital Marketing Specialist in our International Headquarters in Luxembourg.

WHAT ARE YOUR RESPONSIBILITIES:

• Content Creation: Develop compelling storytelling and marketing content across emails, websites, and other digital platforms.
• Email & Landing Page Strategy: Oversee the full lifecycle of digital content creation, from ideation (creative briefs, copywriting, translation coordination) to testing, launching, post-launch analysis, and optimization.
• Campaign Deployment: Collaborate with global subsidiaries to execute campaigns and share best practices.
• Campaign Analysis: Measure and analyze campaign performance, tracking key metrics like CTR, open rates, conversions, and retention, while providing actionable recommendations for optimization.
• Product Marketing Support: Assist the product marketing team in day-to-day operations.
• Cross-Department Collaboration: Work closely with Sales, IT, Marketing, Creative Studio, and subsidiaries to implement relevant marketing initiatives.
• Competitive Analysis: Regularly analyze the competitive landscape, benchmarking activities, and recommending improvements for continuous enhancement.
• Industry Awareness: Stay current with digital marketing trends and innovations.
• Strategy Development: Support the creation of effective product marketing strategies.
• Team Coordination: Collaborate with graphic design, digital, and social media teams to develop impactful marketing campaigns.

WHAT ARE THE REQUIREMENTS:

• Experience: 3-5 years in marketing campaign development or digital content creation.
• Content Expertise: Skilled in digital content creation, storytelling, and brand communication.
• Technical Proficiency: Experienced with HubSpot and WordPress.
• Problem-Solving Skills: Strong abilities in troubleshooting and resolving technical challenges.
• Adaptability: Proven capability to work efficiently in fast-paced environments and meet tight deadlines.
• Communication: Excellent interpersonal and communication skills for effective collaboration with cross-functional teams.
• Language Proficiency: Excellent communication skills in English; French and/or German is an advantage.
• Campaign Management: Proven ability to create, implement, and manage multiple campaigns and projects simultaneously, targeting both direct audiences and collaborating with strategic partners through joint marketing agreements.
• Marketing Effectiveness: Strong track record of creating, deploying, and measuring the success of marketing efforts and investments across diverse marketing channels.

WHAT DO WE OFFER:

• international, young, and fun work environment in a dynamically growing company
• Great career path
• A generous voluntary social benefit program, including monthly free products and a special purchase discount on our products.

At PM-International, you will have an opportunity to contribute, learn, grow, and make a difference. If this sounds like a perfect match for you, please include your resume/CV in English, a concise motivation letter, and communicate your salary expectations as well as the earliest date of entry possible. Incomplete applications cannot be considered.